Sometimes it pays to be snarky and mildly offending… at least I don’t have to change my blog title in light of “Fake World” makers Linden Lab’s new mandate reported by Tateru Nino of Massively regarding usuage of Second Life names and logos in conjunction with third party products and websites.
Flip/Tim and I have been entrepreneurs in Second Life for the better part of the past four years, in which the use of “Second Life”, “Linden”, “SL” etc. as part of a business name or url has been widely accepted and endorsed by Linden Lab. This is evident in the numerous Second Life related websites that have cropped up over this time.
I believe the process for naming the Second Life Community Convention and for using the SL name and logo within our own only involved an email expressing permission, a direction to download said logos from the website and eventually this was put into writing in mid-2007 as part of the formal contract between the convention and Linden Lab.
Beyond the SLCC, Flip/Tim has worked extensively on SLBoutique (now OnRez), SLTrivia and SLPTO. The later two I suppose fall into the trouble zone and will need some appropriate attention whether it is filing for use of the url or changing the name entirely. I know that we are not alone in our contempt for this new decision.
Granted some of the language is vague with no indication of how strict or lax the enforcement will be. The change seems sudden and on the heals of the recent announcement that Philip Rosedale will step down as Linden Lab’s CEO, one can easily wager to guess what may be next coming down the virtual pipelines.
For now, I view this action as a slap in the face to all of the enterprising individuals who helped to build Second Life into what it is today. Linden Lab developed the product and platform, but without the countless enterprising residents engaged in forging the vision for virtual worlds far and wide since late 2002… Second Life never have grown to its current size and popularity.
Read more about changes to trademarks and Linden Lab: